Typography influences whether or not viewers read the content, as well as having a subtle effect on how they perceive your site. Choosing appropriate typefaces and controlling their presentation is critical to conveying your message.

Digital data is able to represent most media types, whether text, sound, image, moving image, or new media types such as hypertext or relational databases, in a unified way. In the end, everything is just a bit stream.

Support does not mean that everybody gets the same thing.

The written word is generally seen before it is read. Typographical layout sets the mood before a single word enters consciousness.