Fluid or Fixed Width

Although fluid design was a more popular design solution in the early days of the Internet, it’s less popular now as a layout technique for many small and medium-size businesses, artist portfolio sites, and blogs.

Let Them Hear for Themselves

What if management insists that certain elements of the site be done in a certain way, despite being informed those elements violate usability standards?

Checklist for Better Forms

Forms can be painless or painful for visitors. Keep in mind that visitors want to get their tasks accomplished as quickly as possible, and with the least amount of effort. Proper planning and design can maximize task efficiency.

Identify the Target Audience Goals

A visitor doesn’t drop in on a web site simply because it’s cool, or looks attractive, or has terrific navigation. Instead, a visitor hopes the site will help him or her to accomplish a goal.

Identify the Target Audience

Let us not forget the most important stakeholder of all, our potential visitors. All communication events, whether in print, on television, or on the web, should be aimed at a target audience.

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