Checklist for Better Forms

Forms can be painless or painful for visitors. Keep in mind that visitors want to get their tasks accomplished as quickly as possible, and with the least amount of effort. Proper planning and design can maximize task efficiency.

Identify the Target Audience Goals

A visitor doesn’t drop in on a web site simply because it’s cool, or looks attractive, or has terrific navigation. Instead, a visitor hopes the site will help him or her to accomplish a goal.

Identify the Target Audience

Let us not forget the most important stakeholder of all, our potential visitors. All communication events, whether in print, on television, or on the web, should be aimed at a target audience.

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